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A question arises in my mind about the 3H. How one could call a formulation as an Ayurvedic which may or may not use Ayurvedic principles fully. Some companies use additional ingredients such as additives such color (Carmosin) and/or preservatives such as Benzalkonium chloride, Sodium methyl parabens, Phenyl ethyl alcohol, etc., to optimize their final formulation according less stringent regulatory guidelines so as to get marketing approval. Since both Ayurveda and modern bio science have well established principles of formulation, my objection is to the present approach viz. selecting main raw materials for Ayurvedic herbal and/or Herbomineral preparation from Ayurvedic database based on Ayurvedic properties and perhaps formulating it using modern pharmacognostic/pharmaceutical approach. How can a formulation made without understanding the basic differences in principles and philosophies of both systems of medicine be rationally called an APM?